Our Stroy

This is a long form text area designed for your content that you can fill up with as many words as your heart desires. You can write articles, long mission statements, company policies, executive profiles, company awards/distinctions, office locations, shareholder reports, whitepapers, media mentions and other pieces of content that don’t fit into a shorter, more succinct space.

Articles – Good topics for articles include anything related to your company – recent changes to operations, the latest company softball game – or the industry you’re in. General business trends (think national and even international) are great article fodder, too.

Mission statements – You can tell a lot about a company by its mission statement. Don’t have one? Now might be a good time to create one and post it here. A good mission statement tells you what drives a company to do what it does.

Company policies – Are there company policies that are particularly important to your business? Perhaps your unlimited paternity/maternity leave policy has endeared you to employees across the company. This is a good place to talk about that.

Executive profiles – A company is only as strong as its executive leadership. This is a good place to show off who’s occupying the corner offices. Write a nice bio about each executive that includes what they do, how long they’ve been at it, and what got them to where they are. 

It was Christmas, 2004. At our usual Christmas Eve family celebration, I opened the gift from my oldest son. It was a great, trendy shoulder bag that I loved but knew I would never use. There were no pockets, just one, big, empty bag. I had to have my pockets to organize my purse. I would normally spend days looking for just the right organizer purse with all the right compartments. Of course, once I organized it I would certainly never switch purses, no matter how bad it looked with my outfit. It was just way too much trouble.

“If only I had a way to stay organized and change purses,” I thought. The search was on. I looked in stores and websites but found nothing that satisfied me. The Pouchee® idea was born.

I just knew that if they didn’t like them I would run out of the store crying. “Why am I doing this,” I thought. “I could be home, ironing, cleaning toilets…I’m way too old for this stress.” Anything sounded better than facing the ominous store owner. Trembling and praying, I made my first sales call, and by the grace of God they liked the Pouchees®, and so did the next store and the next. For the first three months, I had a 100% success record. Everyone loved the Pouchee® purse organizer, bought them, and most were re-ordering frequently.

OK, so by now there have been a few stores that didn’t see the value in an adorable, practical purse organizer that keeps you organized while allowing you to change purses, diaper bags, pool bags, etc. as quickly as going to your closet, but now I have enough confidence in Pouchee® that if they don’t want them, I just walk away thinking, “that’s too bad, you’d sell a lot of them.”

Looking back, I am amazed at the tide of events that have swept me into a sea of commerce and industry. I must give all the credit to God, however for this incredible journey I have been on. People often ask me if I am not just proud as a punch for the success that pouchee® has experienced. “Me, No!” I generally respond. “I’m not in charge here.” God has taken every weakness I have (well, maybe not every weakness) and used it for His glory. Never have I had a creative idea, nor did I even want one. Not once did I dream of owning my own business. God, however, must have decided I needed a little advancement out of my comfort zone. I remember the day well.

 I was discussing my “idea” for a purse organizer with a friend, who forwarded me to her daughter who introduced me to a purse designer who gave me the name of her manufacturer, and the next thing I knew I had 2000 pouchees® purse organizers coming in from China…and that was the easy part. Once they were here what was I to do with them? I can tell you right now that I did not get the sales gene in my family. Just the thought of going to a store and trying to sell pouchees® purse organizers scared me to death. 

 So, here I am 70+ years old, marketing, selling, shipping and still having a ball, organizing women- one purse at a time. What a great life!!! 

Founder 

Anita Crook